Title: The Falafel Theory: A Simple Framework for Solving Big Problems

Introduction

What if solving society’s toughest problems could be as simple, satisfying, and accessible as making a falafel? That’s the bold promise of the Falafel Theory, a problem-solving framework born out of a challenge to build 1,200 playgrounds in Jordan in just one year. By using what was at hand, focusing on simplicity, and scaling through collaboration, the project achieved what many thought was impossible.

The Falafel Theory offers a repeatable method for creating solutions that are impactful, scalable, and sustainable — all while being easy to understand and implement. Whether you are a social entrepreneur, a policymaker, or simply someone who wants to make a difference in your community, this approach provides a roadmap for turning big pains into real solutions.

Here are 5 reasons why the Falafel Theory is a game-changer for change-makers everywhere.

1. It Starts with Real Pains, Not Symptoms

Many initiatives fail because they focus on surface-level issues. The Falafel Theory emphasizes defining the true pain before brainstorming solutions. This ensures that efforts are targeted where they matter most, leading to deeper and longer-lasting impact.

2. It’s Built on Six Timeless Features

Every solution shaped by the Falafel Theory is designed to be:

• Mass Impact: reaching many, not just a few.

• Simple: easy to understand and adopt.

• Scalable: able to grow without losing quality.

• Repeatable: consistent across contexts.

• Affordable: accessible across different economies.

• Quick: delivering results without years of delay.

  
  

Think of these features as the ingredients of a perfect falafel recipe — always present, always reliable.

3. It Provides a Step-by-Step Method

From defining the pain to ideating, prototyping, validating, and scaling, the Falafel Method gives a clear process for moving from idea to impact. Each step has practical tools — like the Pain Statement Canvas or the Validation Menu — that make innovation less overwhelming and more achievable.

4. It’s Supported by Proven Tools

Instead of vague theories, the Falafel approach provides concrete, visual tools such as canvases and generators. These tools make it easier to brainstorm ideas, design solutions, test them effectively, and scale them sustainably.

5. It Builds a Mindset for Change

At its core, the Falafel Theory isn’t just about tools or methods — it’s about a mindset: pinpointing impact, innovating with courage, collaborating widely, empowering people, and ensuring sustainability. These principles make it more than a framework; they make it a way of thinking that can transform how communities and organizations solve problems.

Conclusion

The Falafel Theory proves that big change doesn’t have to come from complex or expensive solutions. Just like a falafel, it uses simple, accessible ingredients to create something nourishing, satisfying, and powerful. Over the coming weeks, we’ll dive deeper into each of the features and methods of the Falafel Theory, showing you how to apply them in your own work and community.

Ready to start your journey? Download the book for free and join our online course to learn how to apply the Falafel Theory to your own challenges.