About the Author
Maher Kaddoura is an (un)retired management consultant and entrepreneur who chose to dedicate his next chapter to social impact. He is the mind behind The Falafel Theory — a practical and resourceful framework that simplifies problem-solving and makes change accessible to everyone.
He is obsessed with the idea of “impact while sleeping” — creating concepts that can be applied by many, for many. His philosophy is rooted in multiplying others and their potential, designing solutions that spread, scale, and sustain themselves through people and communities.
Fueled by a lifelong passion for empowering youth and reimagining communities, Maher balances two worlds: he continues to advise corporations at the highest level while also building movements on the ground. Across the Arab region, he has launched initiatives in entrepreneurship, education, and public safety — always with the aim of putting people, not profits, at the center.
As an author, speaker, and social innovator, he doesn’t just share ideas — he shakes assumptions, challenges comfort zones, and equips people with tools to turn pains into scalable solutions that outlive the individual.
Our Story
The Falafel Theory, inspired by Maher Kaddoura, believes that complex problems can be solved with simple, resourceful solutions. Starting with the creation of 1,200 playgrounds in Jordan, we have grown into a platform that empowers individuals and organizations through our innovative problem-solving framework to tackle challenges effectively. Our journey is marked by key milestones like the launch of our innovative problem-solving framework, global partnerships, and a vibrant community of changemakers. Looking ahead, we aim to expand through online learning, community growth, and continued collaboration to create lasting impact through simplicity. For more information/inquiries, please click below
What We Stand For
A simple, innovative approach to solving complex challenges.
Our Mission: Empowering Solutions
Our mission is to empower people and organizations to solve challenges through our innovative problem-solving framework, which emphasizes simple, innovative, and collaborative solutions. We provide practical tools and inspiration to create lasting, positive change.
Our Vision: Simplifying Innovation
Our vision is a world where simplicity drives innovation, and resourceful solutions create sustainable change. We aim to build a global community of problem-solvers who turn challenges into opportunities for growth and impact.
Our Global Network
The Falafel Theory’s global network connects changemakers dedicated to solving complex problems with simple, resourceful solutions. By joining our Falafel University, you’ll become part of a worldwide community focused on accessibility, sustainability, and impactful action rooted in our innovative problem-solving framework. Gain exclusive tools, expert guidance, and coaching to drive meaningful change. Start your certification journey today!
Other Books
The Art of Leapfrogging
In The Art of Leapfrogging, Maher Kaddoura explores unconventional thinking to overcome challenges and accelerate progress. The book offers practical strategies for innovation and rapid transformation, complementing our innovative problem-solving framework and helping readers "leapfrog" obstacles to achieve remarkable results.
